In today’s fast-paced digital world, businesses rely heavily on their online presence to attract customers and establish their brand. A website is often the first point of contact between a business and its customers, making it critical that the website is well-managed and engaging. Enter the web content manager, a professional who plays a vital role in ensuring that a company’s website is up-to-date, relevant, and user-friendly. In this article, we explore the job description and responsibilities of a web content manager.
Job Description: What Does a Web Content Manager Do?
A web content manager is responsible for creating, publishing, and managing the content on a company’s website. This includes written content, images, videos, and any other multimedia that appears on the site. They are also responsible for maintaining the site’s design and functionality, ensuring that it is user-friendly and optimized for search engines. The web content manager typically works closely with other members of the marketing team to ensure that the website aligns with the company’s overall marketing strategy.
Responsibilities of a Web Content Manager
- Content Creation and Management
The primary responsibility of a web content manager is to create and manage the content on a company’s website. This includes developing a content strategy, producing written content, sourcing images and videos, and ensuring that all content is up-to-date and relevant. They must also ensure that the content is optimized for search engines, making it more likely to appear in search engine results pages (SERPs).
- Website Design and Functionality
In addition to managing the content on a website, the web content manager is also responsible for its design and functionality. This includes ensuring that the site is easy to navigate, that it loads quickly, and that it is accessible to users with disabilities. They must also ensure that the site is responsive, meaning that it displays correctly on different devices, including desktops, tablets, and smartphones.
- Analytics and Reporting
Another responsibility of a web content manager is to analyze and report on the performance of the website. This includes tracking metrics such as website traffic, bounce rate, and conversion rate. They must use this data to identify areas for improvement and make recommendations to the marketing team. This information is also critical in developing a content strategy that aligns with the company’s overall goals.
- Team Collaboration
The web content manager typically works closely with other members of the marketing team, including graphic designers, social media managers, and SEO specialists. They must collaborate to ensure that the website aligns with the company’s overall marketing strategy and that all content is consistent with the brand’s messaging.
What skills to put on web content manager resume?
This example showcases a web content manager’s hard and soft skills that are crucial for success in this role. Hard skills refer to the specific technical and practical knowledge required for the job, such as proficiency in HTML, CSS, and content management systems. Soft skills, on the other hand, refer to personal attributes and qualities that are difficult to quantify but are equally important for success, such as communication skills and creative problem-solving. By highlighting both sets of skills, this resume provides a well-rounded view of the candidate’s abilities, making them more attractive to potential employers.
Here’s an example of how the hard skills and soft skills sections could be included in a web content manager resume:
- Experience using content management systems such as WordPress, Drupal, and Joomla
- Knowledge of SEO best practices and Google Analytics
- Familiarity with Adobe Creative Suite, including Photoshop, InDesign, and Illustrator
- Understanding of web design principles and user experience (UX) best practices
- Excellent communication skills, both written and verbal
- Strong project management skills, with the ability to prioritize tasks and meet deadlines
- Attention to detail and a high level of accuracy
- Creative problem-solving skills
- Ability to work collaboratively with cross-functional teams
How to describe work experience on a web content manager resume?
Here’s an example of how the work experience section could be included in a web content manager resume:
Web Content Manager XYZ Corporation | Anytown, USA June 2018 – Present
- Manage the company’s website, ensuring that content is up-to-date, accurate, and relevant
- Collaborate with cross-functional teams to develop and execute content marketing campaigns
- Conduct keyword research and implement SEO best practices to improve website traffic and search engine rankings
- Analyze website performance using Google Analytics, making data-driven recommendations for optimization
- Create and curate multimedia content, including videos, images, and infographics
- Manage the company’s social media presence, developing and posting content on various platforms
- Train and manage a team of junior content creators and writers
Web Content Specialist ABC Corporation | Anytown, USA January 2016 – May 2018
- Developed and managed website content using the WordPress content management system
- Wrote and edited copy for website pages, product descriptions, and blog posts
- Created and managed email marketing campaigns using Mailchimp
- Conducted A/B testing and analyzed results to improve website conversion rates
- Collaborated with graphic designers and developers to create visually appealing and user-friendly web pages
- Assisted with the creation of marketing materials, including brochures and flyers
- Developed and maintained a content calendar to ensure consistent and timely content delivery
This example showcases the work experience of a web content manager, including specific responsibilities and accomplishments in previous roles. The bullet points are action-oriented and quantify the impact of the candidate’s work, such as improving website traffic and managing a team of junior content creators. Additionally, the job titles, company names, and dates are clearly presented, making it easy for employers to see the candidate’s career progression and longevity in previous roles. Overall, this section highlights the candidate’s relevant experience and demonstrates their ability to handle a variety of tasks related to web content management.
What to include in web content manager resume education section?
The education section of a web content manager’s resume should highlight their academic qualifications and any relevant certifications or training. This information is essential for employers to assess the candidate’s knowledge and expertise in the field.
- Bachelor of Science in Marketing, XYZ University, May 2010
- Master of Science in Digital Marketing, ABC University, May 2012
- Google Analytics Certification, Google, April 2014
- Hubspot Inbound Marketing Certification, Hubspot, September 2015
- HTML/CSS Basics, Codecademy, March 2013
- WordPress Essentials, Lynda.com, June 2014
How to write web content manager resume action words?
Action words are crucial for a web content manager’s resume, as they demonstrate the candidate’s ability to take initiative and achieve results in their work. Using powerful action words can help the candidate stand out and create a strong impression on potential employers.
- Developed and implemented content strategies to increase website traffic and engagement
- Conducted keyword research and optimized website content for search engines
- Collaborated with cross-functional teams to ensure content aligned with brand messaging and objectives
- Created and managed editorial calendars to ensure timely delivery of high-quality content
- Analyzed website data to identify trends and make data-driven decisions
- Improved website accessibility and user experience through design and content updates
- Researched and implemented best practices for content creation and distribution across various channels
- Managed a team of content creators and provided feedback to improve quality and consistency
- Coordinated with external vendors and agencies to create compelling multimedia content
In this example, the candidate has used strong action words such as “developed,” “conducted,” “collaborated,” “created,” “analyzed,” “improved,” “researched,” “managed,” and “coordinated.” These words show that the candidate has taken ownership of their work and achieved tangible results through collaboration, strategic planning, and data analysis.