Social Media Marketing Specialist Resume

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Contact Number: (012)-345-6789

Email Address: [[email protected]]

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Career Objective:

Result-oriented and experienced professional aiming to acquire a senior and challenging position with “ABC Organization,” where I can use my social media marketing skills to create brand awareness and maximize traffic for clients’ websites.

Summary of Skills:

  • Ability to generate and increase traffic by using major social platforms such as Facebook, Pinterest, and Twitter

  • Up-to-date knowledge about the latest social media trends

  • Ability to perform deep research and capitalize on result

  • Expertise in Facebook Advertisement, Blog posting, YouTube video editing and production

  • Capable of building brand identity and online presence for clients

  • Ability to generate paid media campaigns using Google Adsense and Google Analytics tools

  • Proficient in documenting monthly reports on the performance of ad campaigns

  • Ability to collect market data, analyze user needs and create specialized campaigns for target audience

  • Excellent written and oral communication skills

Work Experience:

Social Media Marketing Specialist

Prancer Marketing Associates, Charlotte, North Carolina

June 2016 – Present

  • Creating catchy logos and digital content for 300+ client websites and social media pages

  • Updating Facebook and Twitter media handles for the company by posting the latest trends on online marketing, mobile marketing which increased followers by 55%

  • Scheduling and organizing Google calendar for the timeline of email marketing campaign for small business owners

  • Supervising and training interns and new employees in the team regarding social media and nonprofit marketing

  • Preparing first-time marketing calendars for startups, small business companies, and increasing their customer base by 10% percent within the initial 3 months

  • Managing ad budget of $4000 and generating maximum conversion rates

Social Media Marketing Specialist

Qsearch International Magazine, Charlotte, North Carolina

February 2014 – May 2016

  • Conducted on-page and off-page optimization for clients for e-commerce websites and generated accurate traffic reports

  • Developed a Facebook marketing campaign that delivered a clear message to online student clubs, which increased unique hits by 200%

  • Assisted and coordinated with digital team in email marketing campaign which attracted a 70% rise in Facebook visits for clients

  • Increased online presence for clients by effective implementation of social media accounts using strategic advertising method and relevant content

  • Initiated use of similar paid ad campaigns, generated weekly traffic reports and returned analytics to senior members of the team

  • Constructed effective brand campaigns using appropriate content, language and graphics

  • Managed website content and search engine optimization for multiple clients

Social Media Strategist

Qsearch International Magazine, Charlotte, North Carolina

November 2012 – January 2014

  • Coordinated with marketing team for the expansion of social media presence for 150+ clients and opened their social networking pages

  • Handled various social media accounts for company’s digital magazine, and updated the Facebook page

  • Handled company’s Twitter account and tweeted about the latest buzz in various industries

  • Deployed innovative lead generation tactics and email marketing techniques in social media campaigns to increase customer base by 60%

  • Collaborated with the marketing team to attract new customers by developing attractive advertisements on different channels and increased unique customers by 23%

  • Implemented aggressive paid media campaigns be performing on and off page SEO which increased revenue by 35 billion dollars

  • Produced quality content for client websites after understanding their requirements


  • Master’s Degree in Marketing

    University of North Carolina, Chapel Hill, NC


  • Bachelor of Science in Journalism and Mass Communication

    University of North Carolina, Chapel Hill, NC



  • Digital Marketing Certification – American Marketing Association, 2013

    Social Media Marketing Specialist Certification, 2013


On request.

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