[First Name] [Last Name]
Contact Address: [street]
[Country] [City] [State/Province] [Zip Code]
Contact Number: (012)-345-6789
Email Address: [[email protected]]
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Career Objective:
Result-oriented and experienced professional aiming to acquire a senior and challenging position with “ABC Organization,” where I can use my social media marketing skills to create brand awareness and maximize traffic for clients’ websites.
Summary of Skills:
- Ability to generate and increase traffic by using major social platforms such as Facebook, Pinterest, and Twitter
- Up-to-date knowledge about the latest social media trends
- Ability to perform deep research and capitalize on result
- Expertise in Facebook Advertisement, Blog posting, YouTube video editing and production
- Capable of building brand identity and online presence for clients
- Ability to generate paid media campaigns using Google Adsense and Google Analytics tools
- Proficient in documenting monthly reports on the performance of ad campaigns
- Ability to collect market data, analyze user needs and create specialized campaigns for target audience
- Excellent written and oral communication skills
Work Experience:
Social Media Marketing Specialist
Prancer Marketing Associates, Charlotte, North Carolina
June 2016 – Present
- Creating catchy logos and digital content for 300+ client websites and social media pages
- Updating Facebook and Twitter media handles for the company by posting the latest trends on online marketing, mobile marketing which increased followers by 55%
- Scheduling and organizing Google calendar for the timeline of email marketing campaign for small business owners
- Supervising and training interns and new employees in the team regarding social media and nonprofit marketing
- Preparing first-time marketing calendars for startups, small business companies, and increasing their customer base by 10% percent within the initial 3 months
- Managing ad budget of $4000 and generating maximum conversion rates
Social Media Marketing Specialist
Qsearch International Magazine, Charlotte, North Carolina
February 2014 – May 2016
- Conducted on-page and off-page optimization for clients for e-commerce websites and generated accurate traffic reports
- Developed a Facebook marketing campaign that delivered a clear message to online student clubs, which increased unique hits by 200%
- Assisted and coordinated with digital team in email marketing campaign which attracted a 70% rise in Facebook visits for clients
- Increased online presence for clients by effective implementation of social media accounts using strategic advertising method and relevant content
- Initiated use of similar paid ad campaigns, generated weekly traffic reports and returned analytics to senior members of the team
- Constructed effective brand campaigns using appropriate content, language and graphics
- Managed website content and search engine optimization for multiple clients
Social Media Strategist
Qsearch International Magazine, Charlotte, North Carolina
November 2012 – January 2014
- Coordinated with marketing team for the expansion of social media presence for 150+ clients and opened their social networking pages
- Handled various social media accounts for company’s digital magazine, and updated the Facebook page
- Handled company’s Twitter account and tweeted about the latest buzz in various industries
- Deployed innovative lead generation tactics and email marketing techniques in social media campaigns to increase customer base by 60%
- Collaborated with the marketing team to attract new customers by developing attractive advertisements on different channels and increased unique customers by 23%
- Implemented aggressive paid media campaigns be performing on and off page SEO which increased revenue by 35 billion dollars
- Produced quality content for client websites after understanding their requirements
Education:
- Master’s Degree in Marketing
University of North Carolina, Chapel Hill, NC
2012
- Bachelor of Science in Journalism and Mass Communication
University of North Carolina, Chapel Hill, NC
2010
Certification:
- Digital Marketing Certification – American Marketing Association, 2013
Social Media Marketing Specialist Certification, 2013
Reference:
On request.