Search Engine Marketing(SEM) Resume

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Career Objective:

Talented, certified, and result-driven digital marketing professional with proficiency in Google Adwords. Outstanding skills in optimizing PPC campaigns, developing and implementing digital marketing strategies, and fetching maximum ROI for clients. Strong knowledge of current market trends and ability to convert simple yet innovative ideas into spectacular campaigns. Capable of boosting website traffic and sales using intriguing and effective promotions.

Summary of Skills:

  • Comprehensive understanding of Google Adwords, Google Analytics, ad campaigns, and Bing Adcenter

  • Strong background in ad campaign development and Facebook advertising for over 150 clients

  • Ability to identify high value keywords to increase organic traffic on client websites by forecasting buying patterns of customers

  • Capable of monitoring website metrics and recommending strategies for improving PPC campaigns

  • Proficient in forming original social media campaigns and mobile marketing to increase customer base

  • Superior grasp in identifying trending patterns by researching market data, and implementing it for advertisements

  • Exceptional leadership qualities and convincing skills

Work Experience:

PPC Manager

Covario Tech Incorporation, Saint Cloud, FL

December 2016 – Present

  • Communicating with clients to help them understand the types of profiles to be created during ongoing campaign, and assigning each client with a special team

  • Managing company budget for online advertisements, and ensuring high revenue profits

  • Testing and analyzing the performance of 15+ PPC campaigns daily, and suggesting improvements to the team to get desired effectiveness

  • Collaborating and working with clients to develop target landing pages for every Google Adword in the campaign

  • Supervising team to ensure they meet deadlines and do not go over budget

  • Assigning advertising tasks to individual members of the team and monitoring their contribution in the campaign

PPC Expert

CEMEX Marketing Solutions, Saint Cloud, FL

June 2014 – November 2016

  • Tested different ads by creating various headlines, and its impact on potential buyers by interpreting their behavior

  • Assessed analytical reports by understanding points like ads with maximum clicks, target keywords, and number of clicks on a particular ad

  • Coordinated with the team to test landing pages, and developed innovative plans to avoid conversion rates from fluctuating

  • Performed testing of Google Adwords to get top scores, and executed the ads in multiple networks

  • Handled different tasks like online marketing campaigns using methods like keyword research, landing page optimization and competitive analysis to plan new strategies

  • Monitored different phases of ongoing campaigns to correlate its performance, and diverted a favorable customer rate to the client websites

PPC Expert

Woz Text Systems, Saint Cloud, FL

September 2012 – May 2014

  • Planned and executed per click advertising campaigns on Google Search, Google Mobile ads or Google Display Partners

  • Coordinated with sales team to understand points to be discussed with Google Account managers, and formulated strategies to attract large group of customers

  • Conducted keyword research using standard tools to create a list of keywords on which bidding could be done by team

  • Collaborated with the team to create text or image for cleints’ ad campaigns, and prepared performance reports for them

  • Researched on the latest marketing insights to implement the best optimization tactics for achieving clients’ CTR targets

  • Evaluated ongoing SEO, SEM campaigns, and updated PPC strategies

Digital Marketing Associate

Woz Text Systems, Saint Cloud, FL

July 2011 – August 2012

  • Assisted digital marketers to organize meetings with prospective clients, and noted their advertising requirements

  • Tracked ongoing campaigns to prepare reports on their functions, conversion factor, effectiveness, and suggested possible improvements

  • Made alterations to the ongoing campaigns after consulting team and under the supervision of the manager to increase clicks per ad

  • Prepared analytical reports using tools on highly successful past campaigns, and used them to lure probable clients looking for digital marketing

  • Created social media pages like Facebook, Twitter for small business owners and increased their average revenue by $50K

  • Handled social media accounts for the company and created online marketing campaigns for target audience

Education:

  • Bachelor’s Degree in Computer Science

    University of Florida, Gainesville, FL

    2010

Certification:

  • Certified Digital Marketer – American Marketing Association , 2011

    Google Adwords Certification, 2012

Reference:

On request.

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