Marketing Management Resume

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Career Objective:

Target-oriented marketing professional proficient at executing various strategies for creating brand awareness and promoting client product. Sound knowledge about current scenarios, extensive work on different channels, and capable of delivering unique marketing campaigns to attract customers. Excellent creative thinking skills, and capable of performing under pressure.

Summary of Skills:

  • Hands-on experience of delivering profitable marketing solutions in more than 100 projects that boosted company income

  • Profound knowledge of budgeting and allocation depending on the size of the project

  • Expertise in researching marketing techniques essential for corporate brand development

  • Capable of interpreting complex situations, and delivering effective marketing solutions

  • Familiar with different sales initiatives, and in-depth information about online advertisements, and digital marketing techniques

  • Ability to provide strategic planning for timely completion of projects by giving appropriate instructions

  • Ability to develop professional relationship with media, and awareness about event management methods

  • Exceptional communicator, promoter, and organizer

Work Experience:

Marketing Manager

WSN Marketing Company, Fort Worth, Texas

February 2017 – Present

  • Overseeing media outreach and conversion rate of customers for newly launched product by analyzing reports from TechCrunch, and local media channels

  • Presenting executive managers with monthly reports on advertisement budgets, promotional event expenses, product launch feedback reports, and branding initiatives

  • Initiating new policies that streamlined advertisement process to attract more customers for clients’ products

  • Coordinating all company events involving employee engagement activities, press releases, social media campaigns, marketing strategies, and community events

  • Developing company’s first social media presence for strengthening connections with clients and generating 33% referrals

  • Training assistant managers on bidding projects in community events to increase client base

Assistant Marketing Manager

WSN Marketing Company, Fort Worth, Texas

May 2015 – January 2017

  • Interacted with print and mass media for announcing product launch, and directed advertisements with promotional messages to attract customers

  • Negotiated with vendors and suppliers to fix half-yearly and yearly contracts

  • Coordinated with marketing team to select special products to be displayed at mega exhibitions, and promotional events

  • Monitored and analyzed sales revenues for new product launches, and submitted reports to senior managers, clients, and revised marketing strategies as needed

  • Took responsibility to work closely with analyst team to understand customer interests, behavior and provided personalized product recommendations on their accounts

  • Created social media strategies for various channels like Facebook, Twitter and Pinterest to promote online sales for 40 + client products

Marketing Specialist

Insando Technologies,Fort Worth, Texas

November 2013 – April 2015

  • Developed creative campaigns to promote new products for small scale businesses, and vendors in established target market

  • Spearheaded marketing campaigns for 10+ clients to advertise their newly launched products resulting in generation of 35% business in first month

  • Tracked latest trends in the industry, and performed analysis to understand the best relevant marketing practices

  • Assisted sales team with creating presentations, business contracts, promotional packages, and services, and writing proposals for newly converted clients

  • Studied ongoing trends to devise original and fresh strategies to penetrate the market on $10M budget to secure contracts with $40M

  • Initiated online promotions for the products by maintaining a balance between traditional, and digital marketing strategies

Marketing Analyst

Geneva Systems Incorporated, Austin, TX

June 2011 – October 2013

  • Provided reports on current market strategies, and trending products in the industry to assist in generating more business

  • Coordinated with small business owners, and convinced them the plus points for traditional marketing in initial phase

  • Actively contributed to the team’s efforts responsible for reversing negative trend effect, and delivering 10% rise in each quarter

  • Assisted senior branch managers to get insights about the latest marketing strategies, and coordinated for its implementation in the firm

  • Suggested participation in auto-expo meets to attract new clients and increased revenue by 22% using effective marketing strategies

  • Coordinated with the delivery team to redesign packaging technique that sped up work by 11% per hour resulting in fast completion of projects

Education:

  • Master’s Degree in Business Administration & Marketing

    University of Texas, Austin, TX

    2010

  • Bachelor’s Degree in Marketing

    University of Texas, Austin, TX

    2008

Reference:

On request.