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Career Objective:
Result-oriented professional with an extensive experience in initiating email marketing strategies and maintaining strong relationships with customers. Hands-on experience with marketing tools and excellent copywriting skills
Summary of Skills:
- Comprehensive knowledge about email marketing, mobile push strategy, drip email, optimizing email HTML and Google Analytics
- Familiar with SMTPs, List building, Social media integration, Email Marketing Automation and Subscriber Engagement
- Ability to build responsive HTML emails and execute operational tasks as per the marketing schedule
- Capable of tracking key user engagement metrics – opens, clicks, deliverable, unsubscribers and document reports
- Collaborate with team to meet target objectives and complete tasks within deadline
- Good understanding of digital marketing concepts and CRM technology
- Proficient in HTML coding, Adobe Dreamweaver, Photoshop
Work Experience:
Email Marketing Specialist
SKS Digital Marketing Agency, San Antonio, Texas 78205
January 2017 – Present
- Documenting email marketing strategies and providing training to new employees on email building, email standards, achieving high deliverable and subject lines
- Creating B2B campaign work flow with the marketing team and maintaining a calendar for email campaigns
- Initiating a team of 10 email marketing members that focuses on creating an individual customer journey using a series of newsletters and triggered emails
- Performing analysis on ongoing campaigns and preparing insight reports determining strategy for future mails
- Reviewing emails for content accuracy, grammar and spelling mistakes to ensure its compliance with the set standards
- Maintaining awareness about the latest email marketing trends
Email Marketing Specialist
GSM Ecommerce, San Antonio, Texas 78205
May 2014 – December 2016
- Collaborated with quality control teams to ensure email acquisition data used in campaigns is current and is deployed to the master database
- Implemented new segmentation strategies for campaigns which increased leads by 40% and optimized open rates
- Took responsibility to track weekly large volume (2 million plus) email blasts for ecommerce clients and sent alerts within ExactTarget Email Platform
- Strategized customer retention and gave content for marketing campaigns using HTML and Salesforce
- Studied and identified appropriate target rate for each campaign to ensure target open rates were always above the set benchmark
- Conducted research about the best email campaigns and customer interests using Marketo to track journey paths
Email Marketing Specialist
TechTarget Services, San Antonio, Texas 78205
June 2012 – April 2014
- Took responsibility to manage marketing automation efforts and handled all components – email scheduling, management and deployment to increase customer satisfaction and ensured rich client experience
- Collaborated with sales and marketing team to initiate and implement email campaign plans, decide content for online pages and managed distribution of email lists
- Created, deployed and handled dail email marketing campaigns for ecommerce clients with different complexities using tools (Mail Chimp, Litmus, Reach Mail) for sending blog post mails, one-off campaigns and exclusive offers
- Designed custom-based email campaigns using Photoshop and Dreamweaver software to increase customer base and ensured every mail is free from poor spam score
- Coordinated with other members in team to complete projects in time and gave high deliverable with good open rates
- Initiated redesign of automated life cycle email program which increased average click to open rate by 23%
Education:
- Bachelor’s of Science in Information Systems & Communication
ABC University, Austin, TX
2010
- Diploma in Advanced Email Marketing
University of San Francisco, Austin, TX
2012
Certification:
- Salesforce Marketing Cloud Email Specialist, 2013
Reference:
On request.
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Email Marketing Specialist Job Description
