Email Marketing Specialist Resume

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Contact Number: (012)-345-6789

Email Address: [[email protected]]

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Career Objective:

Result-oriented professional with an extensive experience in initiating email marketing strategies and maintaining strong relationships with customers. Hands-on experience with marketing tools and excellent copywriting skills

Summary of Skills:

  • Comprehensive knowledge about email marketing, mobile push strategy, drip email, optimizing email HTML and Google Analytics

  • Familiar with SMTPs, List building, Social media integration, Email Marketing Automation and Subscriber Engagement

  • Ability to build responsive HTML emails and execute operational tasks as per the marketing schedule

  • Capable of tracking key user engagement metrics – opens, clicks, deliverable, unsubscribers and document reports

  • Collaborate with team to meet target objectives and complete tasks within deadline

  • Good understanding of digital marketing concepts and CRM technology

  • Proficient in HTML coding, Adobe Dreamweaver, Photoshop

Work Experience:

Email Marketing Specialist

SKS Digital Marketing Agency, San Antonio, Texas 78205

January 2017 – Present

  • Documenting email marketing strategies and providing training to new employees on email building, email standards, achieving high deliverable and subject lines

  • Creating B2B campaign work flow with the marketing team and maintaining a calendar for email campaigns

  • Initiating a team of 10 email marketing members that focuses on creating an individual customer journey using a series of newsletters and triggered emails

  • Performing analysis on ongoing campaigns and preparing insight reports determining strategy for future mails

  • Reviewing emails for content accuracy, grammar and spelling mistakes to ensure its compliance with the set standards

  • Maintaining awareness about the latest email marketing trends

Email Marketing Specialist

GSM Ecommerce, San Antonio, Texas 78205

May 2014 – December 2016

  • Collaborated with quality control teams to ensure email acquisition data used in campaigns is current and is deployed to the master database

  • Implemented new segmentation strategies for campaigns which increased leads by 40% and optimized open rates

  • Took responsibility to track weekly large volume (2 million plus) email blasts for ecommerce clients and sent alerts within ExactTarget Email Platform

  • Strategized customer retention and gave content for marketing campaigns using HTML and Salesforce

  • Studied and identified appropriate target rate for each campaign to ensure target open rates were always above the set benchmark

  • Conducted research about the best email campaigns and customer interests using Marketo to track journey paths

Email Marketing Specialist

TechTarget Services, San Antonio, Texas 78205

June 2012 – April 2014

  • Took responsibility to manage marketing automation efforts and handled all components – email scheduling, management and deployment to increase customer satisfaction and ensured rich client experience

  • Collaborated with sales and marketing team to initiate and implement email campaign plans, decide content for online pages and managed distribution of email lists

  • Created, deployed and handled dail email marketing campaigns for ecommerce clients with different complexities using tools (Mail Chimp, Litmus, Reach Mail) for sending blog post mails, one-off campaigns and exclusive offers

  • Designed custom-based email campaigns using Photoshop and Dreamweaver software to increase customer base and ensured every mail is free from poor spam score

  • Coordinated with other members in team to complete projects in time and gave high deliverable with good open rates

  • Initiated redesign of automated life cycle email program which increased average click to open rate by 23%

Education:

  • Bachelor’s of Science in Information Systems & Communication

    ABC University, Austin, TX

    2010

  • Diploma in Advanced Email Marketing

    University of San Francisco, Austin, TX

    2012

Certification:

  • Salesforce Marketing Cloud Email Specialist, 2013

Reference:

On request.

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