Digital Media Professional Resume

Job Objective

Aiming for a career as a digital media professional where I will get an opportunity to manage the digital media needs of the organization and develop an effective marketing strategy for the organization

Summary of Key Skills

  • Extensive knowledge of graphical effects, sound, animation, podcasts and marketing campaigns

  • In-depth information on various stages of designing a project including concept to final production to making live on media platforms

  • Capable of developing innovative and creative short media clips with effective message to reach the target audience

  • Familiarity with design principles and solid knowledge of media editing software such as Audacity, Photoshop, etc.

  • Capable of researching ongoing trends and keeping up-to-date with emerging advertisement campaigns

  • Possess strong critical thinking skills and problem solving attitude

  • Flexible, confident with ability to gel well in a team using excellent organization and communication skills

Work Experience

Digital Media Specialist

Jensen Incorporation, New Castle, DE

April 2016 – Present

  • Responsible for executing strategies and preparing accurate reports on Display and Paid media campaigns for clients across various platforms including Facebook, Twitter, Instagram and Amazon

  • Regularly tracking and creating insight reports about competitors’ strategies, and suggesting appropriate offers on the product to the concerned client

  • Creating trafficking sheets using third-party ad server tool Double Click Campaign Manager to present statistics of campaigns during monthly meetings

  • Developing media campaign packages according to clients’ objectives and needs, and working with manager to meet company sales target

  • Coordinating with the team from conceptualization to final product for developing gaming mascots

  • Supervising the media team to ensure projects are done according to the specifications, and within budget

  • Coordinating with the marketing, sales and advertising team to design digital media campaigns according to client requirements

Entry level Digital Media Specialist

NBCUniversal, New Castle, DE

November 2013 – March 2016

  • Coordinated and managed creation of all digital assets with in-house creative team to complete content such as banner ad units, website updates, press releases, podcasts, and infographic videos for clients

    Created, planned and executed short motion graphic clips or large video shoots with local artists on scouted locations with appropriate permissions under supervision of manager

    Edited non-linear video using software tools to produce quality video with proper focus on lighting, sound, shot composition and camera work

    Monitored KPIs for the posts to prepare accurate reports on impact of campaigns for the client along with increased sales percentage

    Managed and maintained the posts on all social media channels by creating attention seeking advertisements using Photoshop, Final cut Pro and other media editing tools

    Negotiated costs for advertising spaces, and social media campaigns to ensure they are within the budgets allocated to the client’s project

    Worked in the core team responsible for answering inbound client requests, monitoring live campaigns for preparing analysis reports and sending deliverable

Internship

Digital Media Associate

Centro Gartner Inc., New Castle, DE

August 2011 – October 2013

  • Worked with digital media team to provide support for accurate execution of campaigns to meet the objectives set forth by the clients

  • Coordinated with graphics team to assist in designing the character, voice and movements of animated cartoons for marketing of client products

  • Provided support to the digital team in creating and publishing content on social media

  • Collaborated with the accounting department to manage monthly forecasting and billing sheets, reconciling billing discrepancies, and processing payment invoices

  • Translated complex advertising ideas into easily understandable and socially shareable messages using graphics and video

  • Worked with media associates team to produce shareable videos for web using a combination of clips, original footage and animation

  • Mixed media and software to develop images, videos and animation clips that effectively delivered campaign messages to the target audience

Education

Bachelor’s Degree in Computer Graphics

Wilmington University, Wilson Graduate Center, New Castle, DE

2011

Certification

Diploma in Digital Media, 2013

Reference

On request