Digital Media Coordinator Resume


Career Summary:


Highly-professional and organized Digital Media Coordinator with a solid experience in building and implementing effective digital media and campaign strategies to improve organization’s brand awareness, online presence as well as increase audience engagement. Possess excellent analytical thinking, writing, communication, and organizational skills with the ability to learn new digital media technologies and tactics.

Summary of Skills:

  • More than 5 years of experience as a digital media coordinator with working knowledge of digital media platforms, campaign development and optimization, creative content writing, visual communication principles as well as online marketing techniques like SEO

  • Proficiency with MS Office and Adobe Creative Suite applications, Google Adwords, Google Analytics, Doubleclick Campaign Manager, project management software like Wrike and Basecamp; content management, and social media management tools

  • Strong analytical and problem-solving skills to figure out effective ways to promote organization’s online presence on different digital platforms as well as to solve related sensitive issues

  • Creative thinking and writing skills to devise effective digital campaigns as well as increase audience engagement

  • Solid organizational, time management, and project management skills

  • Strong research skills with the ability to remain updated with the latest industry trends, and emerging digital media technologies

  • Excellent communication and interpersonal skills to interface with internal teams and external partners

  • Ability to handle competing and multiple priorities in a fast-paced, and dynamic work environment

  • Ability to work efficiently and produce high-quality results within strict deadlines or under extreme pressure

Work Experience:


Digital Media Coordinator

GMMB Inc., Stephenville, TX

November 2017 – Present

  • Establishing and maintaining company’s online presence across a wide range of digital media channels to drive company’s brand awareness, and optimize campaign performance across wide range of digital media channels

  • Contributing to creative initiatives for advertising and media outreach as well as engaging and inspiring large audiences and social communities by curating creative content for the company’s blogs and social media channels

  • Posting engaging text, images, and video contents for various social and digital media channels weekly and maintaining digital content calendar

  • Collaborating with the internal teams to create and maintain email templates, landing pages, contact lists, and work flows in various blogging sites as well as monitoring social media for potential opportunities or threats to improve campaign strategies

  • Providing general digital media and marketing support to the internal teams by performing regular research and analysis on relevant industry trends, advancements or emerging digital or social media technologies

  • Measuring campaign performance as well as offering effective recommendations accordingly and translating the related data into accurate reports that are digestible and actionable for the clients and team members

  • Leveraging analytics tools and techniques to assess campaigning performance as well as to ensure all the related activities deliver against marketing KPIs.

Digital Media Coordinator

Markesmith Groups, Stephenville, TX

May 2015 – October 2017

  • Provided day-to-day support to the company’s digital media department by assisting in developing, implementing and maintaining digital media objectives, strategies and tactics

  • Identified, researched, and established prospective relationships with audience and clients via a wide range of digital media channels to help improve company’s brand awareness and online presence

  • Maintained knowledge and expertise in all relevant social media and affiliate trends, digital media developments, and emerging technologies as well as provided suggestions for adoption where appropriate

  • Measured and reported performance of all campaigns as well as suggested and implemented direct marketing strategies or methods to increase performance and profitability

  • Maintained regular social media presence and content postings as well as ensured website content was accurate and updated on time

  • Planned monthly campaign ideation and content calendar development to support strategic initiatives and social growth or engagement

  • Analyzed social data and metrics, insights and best practices to optimize social campaigns and tactics

Digital Media Associate

RCG Inc., Stephenville, TX

August 2013 – April 2015

  • Assisted digital media coordinator in designing, managing, and optimizing paid social ad campaigns across a variety of advanced digital or social media platforms

  • Assisted in creating, curating and managing timely and engaging content for social media posts, blogs and other digital media sources as well as intended audiences

  • Assisted with writing, editing and updating company’s website as well as maintained and posted on company’s social media profiles or accounts

  • Stayed up-to-date with digital media trends, research and tools as well as sought effective ways to optimize current social channels and expand into additional platforms

  • Assisted digital media strategists in developing effective media plans and written strategic recommendations as well as developed and maintained strong professional relationships with team members, external partners or clients

  • Maintained digital media budgets and billing processes as requested.

Education:


  • Bachelor of Science in Digital Media

    Tarleton State University, Stephenville, TX

    2012

Reference:


On request.