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Career Objective:
Digital marketing strategist with 7+ years of experience. Extensive working knowledge of developing cutting-edge campaigns for different products and innovative marketing strategies. Proficiency in analyzing current market trends and deploying methods that maximize growth.
Summary of Skills:
- Capable of implementing different digital marketing strategies as per clients’ needs
- Strong knowledge of Internet Market Strategy, Local Search Strategy and Web Marketing Analytics
- Clear understanding of the concepts related to SEO, SEM, PPC
- Familiar with web anlytic tools, digital marketing tools, and CRM
- Up-to-date knowledge of digital advertising trends and communication tactics
- Ability to maintain strong relations with existing and potential clients
- In-depth information about WordPress, Javascript, HTML and CSS
- Good negotiation, written and oral communication skills
Work Experience:
Senior Digital Marketing Strategist
JHW Marketers Pvt Ltd., Phoenix, Arizona
February 2016 – Present
- Developing project plans to expand business opportunities and assigning budgets or timeline for client’s product
- Creating a process by which Adwords get defined and deploying more than 5 websites daily making the company a competitor in publishing brochures
- Planning strategic methods for high profile projects related to real estate business and properties across the state
- Managing social media coverage of live events for clients and promoting their online channels to get more traffic
- Conducting monthly meetings to present key findings to marketing team and discussing the which paid plans must be applied
- Supervising a team of 5 digital strategists and guiding them about various online marketing strategies
Digital Marketing Strategist
JHW Marketers Pvt Ltd., Phoenix, Arizona
October 2013 – January 2016
- Developed ecommerce, courier, and packaging business websites
- Launched communication blogs on the client’s websites by adding new product alerts, online display advertising, social media marketing, and blogs
- Collaborated with sales team and increased revenue by 13% and brought 60K$ additional income using innovative advertising campaigns
- Developed digital marketing roadmaps to create series of initiatives that contributed to achievement of business goals
- Spearheaded a team of 5 interns to develop social media process, policy programs and marketing methods
Digital Marketing Strategist
Brook’s Marketing Incorporation, Phoenix, Arizona
May 2011 – September 2013
- Redesigned and changed web pages to incorporate SEO keywords and followed an agile framework by using online marketing tools
- Conducted sessions to understand clients’ needs and analyzed existing application analytics to determine possible strategies to add new features
- Implemented SEO, SEM, and PPC techniques for small scale businesses, and created their social media pages
- Designed and developed links that displayed videos, infographics, brochures, and PDF
- Took initiative to plan and execute program management tasks that assisted in web content migration and reduced delay bu 45%
- Initiated offline marketing strategies like print mailing, outdoor advertising and pamphlets for start-ups and home-based businesses
Digital Strategist Intern
Kelm’s Marketing Association, Phoenix, Arizona
April 2010 – April 2011
- Monitored and analyzed client websites for ranking and traffic to determine possible optimization techniques
- Coordinated with team and helped to redesign content for clients converting to dynamic websites
- Understood client requirements and suggested improvements to existing digital programs to boost revenue and generate good profits
- Researched and collected information about the emerging digital strategies based on technologies
- Created social media pages for 20+ clients and increased their traffic by 34%
- Took feedback from clients and informed them about the online trends and best practices prevalent on social media
Education:
- Bachelor of Science in Business and Marketing
University of Arizona, Tuscon AZ
2009
Certification:
- Digital Marketing Certification – Google
2010
Reference:
On request.