Digital Marketing Strategist Resume

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Career Objective:

Digital marketing strategist with 7+ years of experience. Extensive working knowledge of developing cutting-edge campaigns for different products and innovative marketing strategies. Proficiency in analyzing current market trends and deploying methods that maximize growth.

Summary of Skills:

  • Capable of implementing different digital marketing strategies as per clients’ needs

  • Strong knowledge of Internet Market Strategy, Local Search Strategy and Web Marketing Analytics

  • Clear understanding of the concepts related to SEO, SEM, PPC

  • Familiar with web anlytic tools, digital marketing tools, and CRM

  • Up-to-date knowledge of digital advertising trends and communication tactics

  • Ability to maintain strong relations with existing and potential clients

  • In-depth information about WordPress, Javascript, HTML and CSS

  • Good negotiation, written and oral communication skills

Work Experience:

Senior Digital Marketing Strategist

JHW Marketers Pvt Ltd., Phoenix, Arizona

February 2016 – Present

  • Developing project plans to expand business opportunities and assigning budgets or timeline for client’s product

  • Creating a process by which Adwords get defined and deploying more than 5 websites daily making the company a competitor in publishing brochures

  • Planning strategic methods for high profile projects related to real estate business and properties across the state

  • Managing social media coverage of live events for clients and promoting their online channels to get more traffic

  • Conducting monthly meetings to present key findings to marketing team and discussing the which paid plans must be applied

  • Supervising a team of 5 digital strategists and guiding them about various online marketing strategies

Digital Marketing Strategist

JHW Marketers Pvt Ltd., Phoenix, Arizona

October 2013 – January 2016

  • Developed ecommerce, courier, and packaging business websites

  • Launched communication blogs on the client’s websites by adding new product alerts, online display advertising, social media marketing, and blogs

  • Collaborated with sales team and increased revenue by 13% and brought 60K$ additional income using innovative advertising campaigns

  • Developed digital marketing roadmaps to create series of initiatives that contributed to achievement of business goals

  • Spearheaded a team of 5 interns to develop social media process, policy programs and marketing methods

Digital Marketing Strategist

Brook’s Marketing Incorporation, Phoenix, Arizona

May 2011 – September 2013

  • Redesigned and changed web pages to incorporate SEO keywords and followed an agile framework by using online marketing tools

  • Conducted sessions to understand clients’ needs and analyzed existing application analytics to determine possible strategies to add new features

  • Implemented SEO, SEM, and PPC techniques for small scale businesses, and created their social media pages

  • Designed and developed links that displayed videos, infographics, brochures, and PDF

  • Took initiative to plan and execute program management tasks that assisted in web content migration and reduced delay bu 45%

  • Initiated offline marketing strategies like print mailing, outdoor advertising and pamphlets for start-ups and home-based businesses

Digital Strategist Intern

Kelm’s Marketing Association, Phoenix, Arizona

April 2010 – April 2011

  • Monitored and analyzed client websites for ranking and traffic to determine possible optimization techniques

  • Coordinated with team and helped to redesign content for clients converting to dynamic websites

  • Understood client requirements and suggested improvements to existing digital programs to boost revenue and generate good profits

  • Researched and collected information about the emerging digital strategies based on technologies

  • Created social media pages for 20+ clients and increased their traffic by 34%

  • Took feedback from clients and informed them about the online trends and best practices prevalent on social media

Education:

  • Bachelor of Science in Business and Marketing

    University of Arizona, Tuscon AZ

    2009

Certification:

  • Digital Marketing Certification – Google

    2010

Reference:

On request.

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