[First Name] [Last Name]
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Contact Number: (012)-345-6789
Email Address: [[email protected]]
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Career Objective:
Dedicated and experienced digital marketing professional with 5+ years of work history of managing social media campaigns is searching for a senior position in your company to apply my experience, skills, and knowledge of marketing and digital technology for business growth.
Summary of Skills:
- Ability to do market research and analysis as well as initiate innovative social media campaigns for client products
- Good knowledge of SEO/SEM techniques, brand promotion strategies, and creating display ads
- In-depth information about Google Analytics, Word Press site development and website analysis
- Expert at social media management and digital communications
- Proficient with Google Web-master tools and video editing
- Strong creative thinking and marketing skills
Work Experience:
Digital Marketing Specialist
Tektronix Marketing Services Pvt. Ltd., Ocala, Florida 34771
September 2016 – Present
- Using analytic software, identifying target audiences, and developing marketing strategies
- Generating reports on email and social media campaigns, and web and blog analysis
- Creating graphics and content for third-party websites and improving email database from 1200 to 3500+
- Improving performance of paid search advertising and organic traffic by using latest SEO and SEM techniques
- Coordinating with different teams to improve company ranking and qualifying for top ten marketing firms by competing with peers
- Generating advertising expense reports, and providing their analytical interpretation
- Supervising a team of 5 email marketing employees, and planning new initiatives
Social Media & Digital Marketing Specialist
Blue Bug Marketing Company, Ocala, Florida
March 2014 – August 2016
- Initiated the development of editorial calender which gave timely reminders to roll-out high quality content on client websites and social media platforms
- Educated clients about the current trends and best practices in social media to increase their product’s online presence
- Executed various SEM and SEO initiatives that generated traffic and increased leads by 25%
- Actively participated in social projects through social media channels
- Collected analytics data and maintained organized reports for use of business and marketing teams
- Collaborated with different marketing teams, and took regular feedback
- Convinced small business owners to develop a dynamic website with social media plug-ins and to be active on all digital platforms
Digital Marketing Specialist
Info-tree Digital Services, Ocala, Florida
July 2012 – February 2014
- Responsibly generated leads for clients using various digital marketing platforms which increased revenue by 23%
- Interpreted client requirements and handled their SEO, PPC and online social media programs
- Designed and handled a budget of $10K online advertising campaign, and increased social media presence by 12%
- Took responsibility for setting up content and graphics for websites and blogs of new customers
- Transformed company’s nonexistent social media profile into online presence by managing accounts on Twitter, Instagram, Foursquare and Facebook
- Prepared monthly report on web analytics for 10 clients
- Participated in training workshops and assisted different teams
Education:
- Bachelor’s Degree in Marketing & Graphic Design
Florida University, Gainesville, FL 32611
2011
Certifications:
- Digital Marketing Master Course (CDMM) – AMA , 2012
Bing Ads Certification, 2014
Affiliations:
- American Association of Digital Marketers – Member since 2013
Reference:
On request.