Digital Marketing Specialist Resume

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Contact Number: (012)-345-6789

Email Address: [[email protected]]

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Career Objective:

Dedicated and experienced digital marketing professional with 5+ years of work history of managing social media campaigns is searching for a senior position in your company to apply my experience, skills, and knowledge of marketing and digital technology for business growth.

Summary of Skills:

  • Ability to do market research and analysis as well as initiate innovative social media campaigns for client products

  • Good knowledge of SEO/SEM techniques, brand promotion strategies, and creating display ads

  • In-depth information about Google Analytics, Word Press site development and website analysis

  • Expert at social media management and digital communications

  • Proficient with Google Web-master tools and video editing

  • Strong creative thinking and marketing skills

Work Experience:

Digital Marketing Specialist

Tektronix Marketing Services Pvt. Ltd., Ocala, Florida 34771

September 2016 – Present

  • Using analytic software, identifying target audiences, and developing marketing strategies

  • Generating reports on email and social media campaigns, and web and blog analysis

  • Creating graphics and content for third-party websites and improving email database from 1200 to 3500+

  • Improving performance of paid search advertising and organic traffic by using latest SEO and SEM techniques

  • Coordinating with different teams to improve company ranking and qualifying for top ten marketing firms by competing with peers

  • Generating advertising expense reports, and providing their analytical interpretation

  • Supervising a team of 5 email marketing employees, and planning new initiatives

Social Media & Digital Marketing Specialist

Blue Bug Marketing Company, Ocala, Florida

March 2014 – August 2016

  • Initiated the development of editorial calender which gave timely reminders to roll-out high quality content on client websites and social media platforms

  • Educated clients about the current trends and best practices in social media to increase their product’s online presence

  • Executed various SEM and SEO initiatives that generated traffic and increased leads by 25%

  • Actively participated in social projects through social media channels

  • Collected analytics data and maintained organized reports for use of business and marketing teams

  • Collaborated with different marketing teams, and took regular feedback

  • Convinced small business owners to develop a dynamic website with social media plug-ins and to be active on all digital platforms

Digital Marketing Specialist

Info-tree Digital Services, Ocala, Florida

July 2012 – February 2014

  • Responsibly generated leads for clients using various digital marketing platforms which increased revenue by 23%

  • Interpreted client requirements and handled their SEO, PPC and online social media programs

  • Designed and handled a budget of $10K online advertising campaign, and increased social media presence by 12%

  • Took responsibility for setting up content and graphics for websites and blogs of new customers

  • Transformed company’s nonexistent social media profile into online presence by managing accounts on Twitter, Instagram, Foursquare and Facebook

  • Prepared monthly report on web analytics for 10 clients

  • Participated in training workshops and assisted different teams

Education:

  • Bachelor’s Degree in Marketing & Graphic Design

    Florida University, Gainesville, FL 32611

    2011

Certifications:

  • Digital Marketing Master Course (CDMM) – AMA , 2012

    Bing Ads Certification, 2014

Affiliations:

  • American Association of Digital Marketers – Member since 2013

Reference:

On request.

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