Digital Marketing Director Resume

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Career Objective:

Certified digital marketing professional with 6+ years of experience in the domain and strong knowledge of SEO techniques, web analytics, and Content Management Software. Highly skilled in utilizing purchasing habits of customers and enhancing digital marketing campaigns. Ability to identify competitor trends in the market and devise effective plans to generate profits.

Summary of Skills:

  • Comprehensive knowledge of digital marketing like GeoTargeting marketing, brand marketing concepts, and advertisement creative development

  • Experienced in designing and implementing effective digital marketing campaigns

  • Strong knowledge of how digital marketing channels function

  • Adept at using advanced online marketing tools and applying best practices

  • Ability to generate new leads, create landing pages, and optimize user experience for browsing websites

  • Ability to run successful SEO campaigns and improve website rankings for clients

  • Capable of building strong digital marketing road maps, improving online content by considering Google Analytics

  • Keeping up-to-date knowledge of development in digital technology, and motivating teams to achieve target results

  • Good communication and organizational skills

Work Experience:

Digital Marketing Director

Studio 5star Marketing Pvt Ltd., La Grange, North Carolina

September 2016 – Present

  • Leading a team of 7 individuals and building digital marketing roadmap for clients

  • Performing monthly competitor analysis on eBay, and Amazon to devise revenue improvement plans

  • Directing traffic growth strategies including social bookmarking, email marketing, pings, RSS and content distribution

  • Partnering with Google to mine food and recipe related search data and using it to build seasonal recipe strategies, and generating new promotional campaigns

  • Creating solution-based executive plans to achieve business goals with the help of Google Analytics and preparing internal reporting data

  • Conducting and maintaining a high-level of interaction with customers through various digital marketing channels

Digital Marketing Director

Tate Marketing Incorporation, La Grange, North Carolina

May 2014 – August 2016

  • Mentored technical teams on SEO-friendly web development practices, and ensured effective communication and positioned micro sites on major search engines

  • Engineered new tactics and cross-promotional strategies with corporate clients in the same domain – Sony Music Entertainment and Warner Music, decreasing advertising cost by 20% and increased company revenue by 12%

  • Managed and improved online contents for clients and improved target-page ranking

  • Initiated comprehensive email marketing campaigns to create brand awareness, and increased email subscribers by 33%

  • Coordinated with different teams to supervise digital marketing content meet the set criteria before it was posted on site

  • Moved all digital marketing campaigns in house from external agencies and took initiative to increase paid search leads by using campaign optimization and A/B testing

Assistant Digital Marketing Director

Tate Marketing Incorporation

La Grange, North Carolina 28551

August 2011 – April 2014

  • Implemented various weekly promotional and editorial strategies to increase customer engagement across all digital marketing channels

  • Executed both on-page and off-page SEO strategies for clients and improved client website rankings by 30%

  • Increased brand awareness for client products through creation and management of social media pages and corporate blogs thus increasing customer base by 45% for the year 2012

  • Initiated new query models designs based on customer feedback and drew relevant information on latest trends

  • Supervised a team of 50 professionals for social media and print campaigns for big multi-million dollar events of high profile clients

  • Responsible for generating quarterly reports on product performance using SEO, SEM and Email Marketing


  • Master’s Degree in Digital Marketing

    University of North Carolina, Chapel Hill, NC


  • Bachelor’s Degree in Computer Science

    University of North Carolina. Chapel Hill, NC



  • Professional Certified Marketer – American Marketing Association (ASA) , 2012

  • Certified Product Marketing Manager (CPMM) – Association of International Product Marketing & Management, 2014


  • American Marketing Association – Member since 2012

  • North Carolina Society of Digital Marketing Professionals – Member since 2015


On request.

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