Digital Communications Resume


Career Summary:


Highly-professional and organized Digital Communication Specialist with a solid experience in developing and managing digital content and effective communication strategies to improve organization’s online presence. Possess solid communication, creative writing, analytical, problem-solving, team-working and time-management skills along with the extensive knowledge of social media platforms.

Summary of Skills:

  • Working knowledge of marketing tactics, digital communication concepts or effective online strategies, creative and engaging content; graphic and design principles, social media analysis and management

  • Proficiency with MS Office and Adobe Creative Suite applications as well as Google Analytics, CMS software and variety of digital media platforms

  • Ability to adapt to a fast-paced and dynamic work environment as well as to learn and remain updated with the latest industry trends, new technologies, and platforms

  • Strong editing and proofreading skills as well as ability to write, design, and manage digital content

  • Ability to handle pressure and effectively prioritize multiple tasks within strict deadlines

  • Strong analytical skills with ability to solve difficult issues and drive strategic decisions for the business

  • Ability to work with a variety of people and teams in a collaborative and constructive manner

  • Effective interpersonal and communication skills with the ability to establish and maintain strong relationships with the customers and internal teams.

Work Experience:


Digital Communication Specialist

Mark and Spencer Groups, Peoria, IL

December 2016 – Present

  • Supporting the day-to-day implementation of company’s digital communication efforts across a variety of platforms or channels, including websites, e-newsletters, and social media to increase online presence of the organization and its brand

  • Contributing to and managing editorial calendar and developing a wide variety of written and visual content for social and digital media, and updating company’s websites

  • Implementing and maintaining a master content calendar for making use of amplification strategies and best practices to optimize content

  • Liaising with the customer service, communications, and marketing teams to respond to reviews or feedback and various customer issues

  • Strategizing and implementing ways to optimize email marketing based on competitive reviews, best practices, and latest industry trends

  • Writing, editing, proofreading and providing high quality and accurate text on a variety of subjects for internal and external customers

  • Examining web, social media and email analytics to implement messaging tactics for engagement, education, and audience growth.

Digital Communication Coordinator

HSBC Group, Chicago, IL

October 2015 – November 2016

  • Tracked successes, identified new communication strategies and content as well as researched and implemented new trends in social media to grow audience engagement

  • Researched, wrote, edited, and proofread compelling content ideal for digital and social spaces and ensured all the developed content met the established quality and brand standards

  • Monitored, executed, adjusted, and strengthened social media messaging based on analytics to build meaningful connections, and encourage engagement with clients

  • Established effective organizational plans and processes to keep digital content, including daily web content current and accurate

  • Provided ongoing training and appropriate coaching to team members on best digital communication practices, and evaluated their daily performance

  • Recommended effective digital communication strategies to internal stakeholders by monitoring and providing analytics that illustrated performance of email and social media campaigns

  • Drafted press releases as well as designed and managed layouts of presentations, event support materials, annual reports, digital ads as needed to enhance company’s brand image

  • Worked with customer service teams to monitor and coordinate responses to social media comments and inquiries and to build meaningful connections with clients

Digital Communication Associate

Blue Digital Groups, Chicago, IL

August 2014 – September 2015

  • Supported with the development and implementation of variety of creative digital communication strategies to reach and engage with the target audience, and grow company’s brand presence

  • Used social media, online advertising, company’s websites, e-newsletters to communicate with target audiences

  • Supported in devising and creating digital video and audio contents to help deliver effective communication campaigns, and meet target objectives as directed by coordinators

  • Worked with the digital teams to ensure contents were search engine friendly, and consistent in terms of style, quality, and tone of voice to improve company’s website performance

  • Assisted in monitoring and measuring effectiveness and performance of digital and social media efforts or presence using various analytical tools and platforms

  • Stayed abreast of key industry trends, competitive insights and emerging technologies as well as made recommendations to the team on new communication platforms

  • Analyzed social media and web analytics into actionable insights and performance reports as needed

Education:


  • Bachelor’s Degree in Communication

    Illinois Institute of Technology, Chicago, IL, USA

    2013

Reference:


On request.