Brand Analyst Resume

[First Name] [Last Name]

Contact Address: [street]

[Country] [City] [State/Province] [Zip Code]

Contact Number: (012)-345-6789

Email Address: [[email protected]]

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Career Objective:

To work as a brand analyst for a large consumer product manufacturing company and help the management in building brands by applying effective marketing and branding strategy.

Summary of Skills:

  • Thorough knowledge of the economic and financial aspects of market along with the ability to detect changes in market behavior
  • Proficient with all market research tools, software, and techniques along with strong data interpretation abilities
  • Ability to handle multiple responsibilities while ensuring accurate and timely execution of each activity
  • Excellent time and task management abilities with abilities to prioritize tasks
  • Strong leadership, coordination and communication skills

Work Experience:

Bran Analyst
Summit Electronics Ltd., Phoenix, AZ
September 2013 – Present

  • Computing the value of the organization’s brand in the market and keeping the organization updated about any fluctuations in its value
  • Studying behavior of consumers and noting the changes in their requirements, complaints, and future expectations
  • Monitoring activities of market competitors, analyzing its effect on the organization’s brand and submitting weekly/monthly quarterly reports, based on the findings
  • Participating in product development activities by advising teams on marketable product designs and features

Brand Analyst
Pioneer Inc., Phoenix, AZ
February 2012 – August 2013

  • Coordinated with product development and research teams to understand key features of the product to be able to highlight them in promotional activities
  • Planned and undertook several promotional activities required to create a prominent image for the product and improve its market value
  • Identified the top performing and slow performing products from the entire product range, and allocated resources to earn maximum returns
  • Cooperated with sales team and gathered sales report
  • Evaluated reports to compute the reasons for low targets or high targets to be able to draft effective sales strategies

Education:

  • Bachelor’s Degree in Business Management
    Phoenix University, Phoenix, AZ
    2011

Reference:

On request.